Jade Ye is a senior social strategist and community lead with 11 years of experience building engaged digital audiences across fintech and consumer brands. At SoFi she drove a 44% community growth in H2 2022 by blending culture-jacking, tailored engagement strategies, and data-informed content tactics, and now leads broader community initiatives. Her background in Public Relations and International Business gives her a rare mix of storytelling, cross-cultural insight, and strategic planning that informs inclusive programming—she also co-leads SoFi’s AAPI ERG. Having worked agency-side and in-house from startups to national brands, she’s adept at scaling community systems and translating brand voice into measurable outcomes.
11 years of coding experience
Bachelor of Science (B.S.) Public Relations Advertising and Applied Communication, Bachelor of Science (B.S.) Public Relations Advertising and Applied Communication at Champlain College
Bachelor of Science - BS International Business, Bachelor of Science - BS International Business at Shanghai University of International Business and Economics
Contributions:4 PRs, 8 pushes, 4 branches in 1 day
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Jade Ye - Senior Social Strategist, Community Lead