Summary
Jaeheung Yoo is a data-driven CRM and growth leader with 9 years of experience shaping customer engagement and marketing strategy at KakaoBank and BC Card. He combines statistical training (B.S. in Statistics and BBA) with hands-on analytics—SQL, SAS, Python, ML, Tableau and GA/GTM—to design CRM infrastructure, run targeted campaigns, and measure lift across digital channels. As a team lead at KakaoBank he has progressed from CRM manager to leading engagement, growth marketing, and now the youth-focused 캠프 team, owning in-app inventory and platform initiatives. He’s known for translating complex customer behavior into practical growth levers and BI dashboards that drive retention and monetization. Outside product work he bridges marketing and analytics, applying growth-hacking mindset to long-term platform design. Based in Seoul, he quietly blends rigorous analytics credentials with practical campaign execution to move metrics at scale.
9 years of coding experience
4 years of employment as a software developer
Bachelor of Science (B.S.), 통계학, Bachelor of Science (B.S.), 통계학 at 인하대학교
English, Korean, Chinese