Summary
Jake Steinerman is a Principal Developer Advocate with 13 years at the intersection of XR and AI, renowned for turning nascent platforms into thriving creator ecosystems. He led developer and creator strategies at Meta and Spatial, helping Animal Company reach #1 on the Horizon Store with 1M+ monthly users and scaling Spatial to 12,000+ creators shipping 50,000+ experiences—all driven largely by organic programs and zero paid spend. Jake blends hands-on technical enablement (tooling, SDKs, and open-source playbooks) with high-impact community growth, producing millions of organic impressions and large-scale creator partnerships across Web, Mobile, and VR. His background includes founding Dow’s first AR/VR team, driving $50M+ in enterprise revenue as a Principal AR Engineer at PTC, and founding startups covered by WIRED and MIT Technology Review. Now focused on where AI meets spatial computing, he advises XR startups, mentors at MIT Reality Hack, and contributes to industry literature while shaping product roadmaps at Cesium. Jake’s uncommon edge is turning creator momentum into measurable product adoption without relying on paid channels.
12 years of coding experience
8 years of employment as a software developer
Master of Business Administration - MBA, Business Administration and Management, General, Master of Business Administration - MBA, Business Administration and Management, General at Quantic School of Business and Technology
Bachelor of Science (B.S.), Social Computing Informatics, Bachelor of Science (B.S.), Social Computing Informatics at University of Michigan
Study Abroad, General Studies, Study Abroad, General Studies at The Hebrew University of Jerusalem Global Alumni Association
Hebrew, English