Founder & Lead Designer at Linowski Interaction Design
Old Toronto, Ontario, Canada
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Summary
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Senior
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Top School
Jakub Linowski is a founder and lead designer with 17 years of experience focused on UI design and controlled experimentation, best known for creating GoodUI—a growing repository that meta-analyzes A/B tests to surface repeatable interface and copy patterns. He blends deep design craft (since ~2000) with experimentation expertise (since 2014), helping product and growth teams replicate winning treatments and reduce publication bias. Jakub has collaborated with experimentation teams at companies including Microsoft, TD, Rollbar and others, and studies industry leaders’ leaked tests to extract practical learnings. He is skilled at turning iterative online experiments into generalized heuristics that make optimization more predictable and scalable. Based in Old Toronto, his background spans interaction design, information architecture and running his own design studio, Linowski Interaction Design.
17 years of coding experience
2 years of employment as a software developer
Accelerating Innovation with A/B Testing, Accelerating Innovation with A/B Testing at Sphere
Honours Bachelor of Design Graphic Design, Honours Bachelor of Design Graphic Design at York University
MSc Design for Interaction Industrial Design Engineering, MSc Design for Interaction Industrial Design Engineering at Delft University of Technology
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