Jakub Linowski

Founder & Lead Designer at Linowski Interaction Design

Old Toronto, Ontario, Canada
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Summary

👤
Senior
🎓
Top School
Jakub Linowski is a founder and lead designer with 17 years of experience focused on UI design and controlled experimentation, best known for creating GoodUI—a growing repository that meta-analyzes A/B tests to surface repeatable interface and copy patterns. He blends deep design craft (since ~2000) with experimentation expertise (since 2014), helping product and growth teams replicate winning treatments and reduce publication bias. Jakub has collaborated with experimentation teams at companies including Microsoft, TD, Rollbar and others, and studies industry leaders’ leaked tests to extract practical learnings. He is skilled at turning iterative online experiments into generalized heuristics that make optimization more predictable and scalable. Based in Old Toronto, his background spans interaction design, information architecture and running his own design studio, Linowski Interaction Design.
code17 years of coding experience
job2 years of employment as a software developer
bookAccelerating Innovation with A/B Testing, Accelerating Innovation with A/B Testing at Sphere
bookHonours Bachelor of Design Graphic Design, Honours Bachelor of Design Graphic Design at York University
bookMSc Design for Interaction Industrial Design Engineering, MSc Design for Interaction Industrial Design Engineering at Delft University of Technology
languagesPolish, German, English
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Github Skills (5)

agile8
prototyping8
react7
ui-components7
stylesheets2

Programming languages (1)

JavaScript

Github contributions (5)

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linowski/fluidia

Feb 2009 - Jan 2011

Contributions:60 commits in 1 year 11 months
agilereactui-componentsprototyping
linowski/EXP-Heuristics

Jun 2024 - Nov 2025

Contributions:3 pushes in 1 year 4 months
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