Summary
James Avery is a serial entrepreneur and engineer with 17 years of experience building ad tech and developer-focused businesses from Raleigh, North Carolina. As Founder and CEO of Kevel since 2010, he leads the company that created the Retail Media Cloud™, an API-first ad serving platform that enables retailers and marketplaces to in-house sophisticated ad formats and closed-loop attribution. He previously co-founded Groovemob (TekPub), which was acquired by Pluralsight, and has advised startups and accelerators including Techstars and Blockthrough. Known for combining product-level thinking with hands-on engineering, James focuses on scalable APIs and monetization systems that let teams own their ad stack rather than relying on third parties. An investor and board member in emerging startups, he brings a founder’s discipline to both technical execution and go-to-market strategy.
17 years of coding experience
1 year of employment as a software developer