Summary
James Birchall is a London-based cloud and analytics leader with 13 years’ experience architecting data-driven solutions for major enterprises in advertising, finance and nonprofits. As Cloud Consulting Team Lead at Choreograph (WPP), he leads Google Cloud Platform engagements—specialising in BigQuery, dbt, GA4, server-side GTM, Airflow/Python pipelines and Vertex AI—while steering GenAI and MLOps integrations to production. He’s delivered large-scale analytics programmes and tag-management at Santander and Barclays, and has a track record of embedding optimisation and operating-model change across organisations. Known for translating marketing tech stacks into scalable data platforms, he also maintains a hands-on curiosity for solving problems (see his tech exploration on jamesbirchall.github.io). Colleagues rely on him for bridging product, engineering and commercial teams to maximise the impact of connected data.
13 years of coding experience
9 years of employment as a software developer
Bachelor of Science - BS Computing, Bachelor of Science - BS Computing at Bournemouth University
Information Technology, Information Technology at Bournemouth and Poole College