James Bott is a serial tech entrepreneur and investor with a track record of building and exiting multiple digital businesses, now co-founding Boxbar Tech to reinvent hospitality with self-serve drinks dispensing. He scaled The ASO Co from zero funding to a 100+ person global agency serving clients like Spotify, eBay and Walmart before its acquisition by Jellyfish, and previously launched one of the UK’s first online jewellers and a pioneering music price-comparison service. As Global Head of Business Development at M&C Saatchi Mobile he drove major client wins and substantial revenue growth, and today he combines operating experience with a diversified angel portfolio across sustainability, consumer health, AR/3D and adtech. Based in Stony Stratford, he balances product-led scaling with strategic partnerships and a knack for turning nascent ideas into market-leading platforms. An unexpected thread: his GitHub bio notes computational biology, hinting at a technical curiosity that spans beyond pure commercial ventures.
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