James Bull is a DesignOps leader with 14+ years building programs, teams, and systems that scale design’s impact across fast-growing product organizations. Currently a Principal Design Operations Program Manager at Microsoft, he previously founded and scaled Shopify’s DesignOps practice during hyper-growth—growing UX from 70 to 600+ and creating a 500+-page UX Handbook used by 5,000+ employees. He combines strategic program design (adoption campaigns, learning ecosystems, large-scale events) with hands-on team-building that cut new-hire ramp time from nine to six months and reduced leadership effort by 70%. Known for turning community incentives into sustained contribution (90% of the handbook content) and growing ShopifyUX’s audience from zero to 100K+ followers, he blends optimism and service-oriented change leadership. Based in Ottawa, he thrives at the intersection of operations, education, and culture to amplify designers’ influence on product and business outcomes.
14 years of coding experience
2 years of employment as a software developer
New Media Production and Design, New Media Production and Design at Southern Alberta Institute of Technology
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