James Choi
Chief Executive Officer at Tronic Holdings Co INC
La Mirada, California, United States
Summary
👤
Senior🎓
Top SchoolJames Choi is a serial CEO and business developer with a decade-long track record launching products, licensing IP, and scaling consumer and B2B channels across Korea, the U.S., Taiwan, and China. He built and managed large-scale MRO and employee-benefit programs for Samsung affiliates and led product planning for flagship Galaxy releases, then pivoted to franchising and FMCG exports with proprietary Korean chicken sauces and seasonings. As an official licensee for Moncross Switzerland and Kakao Friends he generated $15M in three years and placed licensed SKUs into global convenience chains like 7-Eleven. James also commercialized hardware innovations—pioneering one of the first car DVRs and bringing thermoelectric cosmetic fridges to market—demonstrating an uncommon blend of product R&D and go-to-market muscle. Based in Southern California, he now advises and places Korean, Chinese, and Vietnamese businesses into the U.S. market while leading short-term C-level transformations and ongoing product supply into North American channels. Colleagues describe him as a hands-on operator who turns IP and prototypes into repeatable retail revenue streams.
9 years of coding experience
1 year of employment as a software developer
Bachelor's degree, Business/Commerce, General, Bachelor's degree, Business/Commerce, General at East China Normal University
Spanish, English, Korean, 중국어(간체)
Github Skills (3)
python6
nginx4
openapi1
Programming languages (4)
Github contributions (5)
qdwns9704/qdwns9704.github.io
Nov 2019 - Dec 2019
숭실대학교 컴퓨터학부 2학년 오픈소스기반 기초설계 프로젝트
Contributions:71 commits, 57 pushes, 9 branches in 1 month
python
frics/BaekJoon
Jul 2020 - Jan 2021
Contributions:36 pushes, 1 branch in 6 months
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