James Ferguson is a design leader with 11+ years of experience resetting and scaling multidisciplinary design organisations across product-led SaaS and complex consumer technology businesses. Currently Director of Experience Design at OVO, he specialises in aligning design to product strategy, rebuilding teams for efficiency and impact, and embedding AI-first operating models to boost decision quality and throughput. Previously he led platform design at Atlassian—driving the Server-to-Cloud transition and building a design system used by thousands—and helped Whereby and Skyscanner raise UX standards under tight constraints. He combines hands-on craft and research sensibility with executive-level partnership, shaping operating models that reduce cost-to-serve while improving customer satisfaction. Colleagues rely on him to deliver pragmatic organisational change that makes design a strategic lever for product-led growth.
11 years of coding experience
7 years of employment as a software developer
HNC, Graphic & Digital Design, HNC, Graphic & Digital Design at Edinburgh's Telford College
Higher Computing, Higher Graphic Communication, Higher Craft & Design, Higher Mathematics, Higher Computing, Higher Graphic Communication, Higher Craft & Design, Higher Mathematics at Gracemount High School
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James Ferguson - Director Of Experience Design at OVO