James Halsall is a Senior Backend Engineer with over 15 years of hands-on experience building cloud-native, cost-efficient systems using Go, Python and AWS, currently shaping backend architecture at NALA. He combines startup pragmatism with enterprise delivery, having led technical strategy and grown teams while remaining deeply involved in implementation across serverless, IoT edge devices, and deployment automation. Notable work includes stabilising and scaling a Lambda-based print-marketing platform into a resilient AWS-driven service with a fleet of Go-based Raspberry Pi clients handling IPP/CUPS and MQTT over AWS IoT. James excels at balancing technical debt, performance and business outcomes, often partnering directly with C-suite to align engineering with product goals. Based in the Greater Liverpool area, he brings a rare blend of infrastructure, hardware integration and product-focused engineering that turns prototypes into production-grade platforms.
14 years of coding experience
17 years of employment as a software developer
BSc, Computer Information Systems, BSc, Computer Information Systems at University of Liverpool
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