James Hodge is a Senior Customer Insight Analyst based in London with over a decade of experience synthesising customer, CRM and web analytics into actionable insight. He specialises in customer segmentation, RFM modelling and loyalty programme reporting, routinely stitching together CRM, ticketing and GA data using SQL, Python and Power BI/Tableau. His background spans cultural organisations and transport, where he has turned messy data into operational dashboards, catchment-area geospatial analyses and targeted marketing strategies that drive growth and revenue. Colleagues value his blend of technical fluency and stakeholder-facing communication, having led KPI design and API integrations across teams. He brings an inquisitive, improvement-focused mindset rooted in academic training and practical experience with tools from Salesforce to Spektrix.
12 years of coding experience
4 years of employment as a software developer
BA Honours Archaeology Neolithic Britain, BA Honours Archaeology Neolithic Britain at The University of Nottingham
3 A-Levels Maths/Economics/Ancient History, 3 A-Levels Maths/Economics/Ancient History at Franklin Sixth Form College
Museums and Galleries in Education Education, Museums and Galleries in Education Education at UCL Institute of Education
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James Hodge - Senior Customer Insight Analyst at Secret Escapes