James Lawlor
Senior Data Scientist
Helsinki, Finland
Summary
👤
Senior🎓
Top SchoolJames Lawlor is a Senior Data Scientist with 11 years of experience building production ML models and data pipelines, currently shaping advertiser-facing optimisation at Unity Ads in Helsinki. He leads the team’s model development track and focuses on individual-level post-install prediction for the Audience Pinpointer product, enabling dynamic ROAS and retention bidding with technologies like Python, TensorFlow, PySpark, KubeFlow, Airflow and BigQuery. His background includes large-scale CLV modelling at Booking.com and applied ML across utilities at ESB, grounded in a PhD in computational and mathematical physics where he published extensively. Comfortable bridging research and production, he brings a blend of theoretical rigor and pragmatic deployment experience that helps turn complex user-behaviour signals into actionable bidding strategies.
11 years of coding experience
5 years of employment as a software developer
Doctor of Philosophy (Ph.D.), Computational & Mathematical Physics, Viva voce examination passed with no corrections, Doctor of Philosophy (Ph.D.), Computational & Mathematical Physics, Viva voce examination passed with no corrections at Trinity College, DublinM.Phys, Theoretical Physics, 1st Class Honours, M.Phys, Theoretical Physics, 1st Class Honours at Lancaster University
Dutch, English, Finnish
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (7)
tracks4
python4
reddit3
praw3
data-analysis3
data-science3
spotify3
Programming languages (1)
Github contributions (5)
jameslawlor/Dublin-Bikes-Analysis
Aug 2015 - Jun 2016
My data analysis mini-project analysing usage of Dublin Bikes
Contributions:28 commits, 24 pushes, 1 branch in 9 months
bikespythondata-analysisdata-sciencemini-project
jameslawlor/reddit-playlists
Feb 2022 - Nov 2022
Contributions:104 commits, 58 PRs, 84 pushes in 8 months
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