James Massey is a founder and ecommerce growth strategist with 11 years' experience scaling DTC brands across global markets. He leads JM Digital, delivering hands-on Shopify, conversion and P&L expertise, and recently launched Gravitas to represent creators with brand-first commercial thinking. His career includes driving Myvitamins to top-selling status on major platforms, growing influencer channels from six- to eight-figure monthly performance, and delivering sustained double-digit EBITDA for clients across multiple regions. Comfortable balancing high-level strategy with execution, he has run omni-channel trading, influencer shoots and complex multi-region launches. Based in the UK, James combines agency rigor with brand-side experience—an uncommon mix that informs both growth roadmaps and talent partnerships. He’s proven at turning influencer relationships and analytics into measurable revenue and profitability gains.
11 years of coding experience
6 years of employment as a software developer
Loreto College
William Hulmes Grammar School
Marketing/Marketing Management General, Marketing/Marketing Management General at The Manchester Metropolitan University
Contributions:8 commits, 8 pushes, 1 branch in 1 month
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