James Power is a MarTech engineering leader with 13 years’ experience building data-driven CRM and marketing automation platforms, now managing MarTech engineering at The Economist. He has led SFMC re-implementations, created end-to-end lifecycle journeys (35+ launched), and driven personalisation, segmentation and SMS enablement across enterprise systems. Known for blending technical delivery with commercial outcomes, he has repeatedly rebuilt data architectures and ESP/CRM integrations to boost deliverability and revenue growth. He’s comfortable presenting roadmaps to boards and embedding agile, QA and documentation practices to accelerate delivery. A former hands-on email developer and coder, he brings a rare mix of template-level craft and strategic systems thinking that scales teams and programmes.
13 years of coding experience
9 years of employment as a software developer
English Literature, English Literature at Bath Spa University
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James Power - MarTech Engineering Manager at The Economist