James Pratt is a seasoned technology and product leader with over two decades of experience applying human factors, UX, and AI to complex systems across defense, telecom, gaming, and healthcare. As CEO and co-founder of Fyve Health and co-founder of Fyve Labs, he blends deep user-centered research and enterprise leadership to commercialize ambient listening and generative AI solutions while navigating funding, legal, and partnership formation. Previously he led AI user experience at AT&T, where his data-driven design programs tied usability metrics to $110M in business impact and influenced device OEM guidelines. With a Ph.D. in Industrial/Organizational Psychology, he combines rigorous cognitive task analysis with hands-on product development, and brings uncommon cross-domain fluency—from usability labs and human performance modeling to shipping web experiences. Based in Chicago, he’s equally comfortable translating interdisciplinary research into startup strategy and scalable product roadmaps.
8 years of coding experience
26 years of employment as a software developer
Choate
Ph.D. Industrial/Organizational Psychology, Ph.D. Industrial/Organizational Psychology at University of Connecticut
B.A. Psychology, B.A. Psychology at Boston University
Contributions:85 commits, 54 PRs, 40 pushes in 2 years
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James Pratt - Chief Executive Officer at Fyve Labs