James Reetzke is a Senior Software Engineer with 11 years of experience building product-driven, scalable web and video-ad systems, currently shaping playback and ad experiences at Vimeo. He has deep front-end expertise in JavaScript frameworks and media players—having led development of cross-platform video players, a drag-and-drop ad creation UI, and an open-source viewability library—paired with strong experience integrating measurement providers and troubleshooting production analytics. James blends a design-minded background (BFA in Graphic Design) with a Computer Science education, enabling him to bridge UX, frontend architecture, and data-driven product decisions. He’s comfortable across the stack—from performance-sensitive client-side players to backend analytics and automated testing tools—and brings a track record of driving engineering best practices and open collaboration. An interesting detail: he began his career producing and editing video content, which informs his deep domain knowledge of video workflows and tooling.
11 years of coding experience
10 years of employment as a software developer
Bachelors, Computer Science, Bachelors, Computer Science at University of North Carolina at Charlotte
Bachelors, Graphic Design, Bachelors, Graphic Design at The Art Institutes
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