Summary
James Seymour-lock is a senior product leader and former founder with 16 years of experience blending product, design, and engineering to improve user experiences across startups and enterprise clients. Currently Senior Director of Product Management at Rakuten Rewards, he has risen through multiple product roles leading the Conversion Team and driving measurable growth. He co-founded and ran Simple as Milk, a boutique studio that helped single-founder startups, YC alumni, Series A–C companies and Fortune 500s ship polished UX and front-end engineering. A hands-on former frontend engineer and UX designer, James still brings code-aware product decisions and prototyping depth to cross-functional teams. Based in New York, he pairs entrepreneurial agility with established product leadership and a track record of turning research-backed UX into conversion lifts. An often-overlooked strength: he repeatedly bridges small-team craftsmanship with scalable processes that work inside large organizations.
11 years of coding experience
19 years of employment as a software developer
BTEC National Diploma Computer Technology/Computer Systems Technology, BTEC National Diploma Computer Technology/Computer Systems Technology at Sussex County Community College
Dropout Computer Science, Dropout Computer Science at Lewis Computer Science College
English