James Shedden is a London-based designer and software engineer with 12 years of experience crafting product-focused user experiences and shipping front-end and full-stack features. He has a strong track record as a hands-on founding designer at incident.io, where he created high-impact products like Status Pages—viewed hundreds of millions of times—and built design assets that spanned product and brand. Comfortable switching between design and engineering, James has delivered end-to-end work at companies from GoCardless to startups and agencies, often owning both design systems and the code that implements them. He favors practical, iterative solutions that add measurable value to teams and customers, and brings a curious, craft-oriented background in illustration to his product work.
12 years of coding experience
10 years of employment as a software developer
Cambridge School of Art Illustration, Cambridge School of Art Illustration at Anglia Ruskin University
Contributions:232 PRs, 354 pushes, 180 branches in 5 years 5 months
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