James Spittal
Chief Executive Officer at Web Marketing ROI
Melbourne, Victoria, Australia
Summary
👤
Senior🎓
Top SchoolJames Spittal is a Melbourne-based CEO and founder with 12 years leading Australia’s most technically sophisticated experimentation and conversion optimisation agency, Web Marketing ROI. He specialises in enterprise-grade A/B testing, personalisation and marketing technology integrations for major brands across retail, finance, telecoms, government and more, and is vendor-agnostic while deeply fluent in Optimizely, Adobe, Tealium and other stacks. A regular conference speaker and former awards judge, James blends hands-on technical chops (self-described occasional code monkey and early CTO experience) with strategic product and measurement frameworks that reduce waste and drive validated customer-led growth. He is focused on professionalising CRO in Australia to lift data-driven marketing capability and global competitiveness.
12 years of coding experience
3 years of employment as a software developer
Bachelor, Computing (Network Design and Security), Bachelor, Computing (Network Design and Security) at Swinburne University of TechnologyCertificate 4, Small Business Management, Certificate 4, Small Business Management at RMIT University
Stackoverflow
235reputation
25kreached
3answers
14questions
Github Skills (82)
meta-tags9
google-search9
plugin9
scrape9
wordpress8
seo8
sendgrid8
php-library8
crawler8
bing8
metadata8
google-images8
opengraph7
duckduckgo7
yoast7
Programming languages (6)
Github contributions (5)
jamesspittal/ab-testing-calculator
Jul 2013 - Jan 2021
Contributions:7 commits, 1 push in 7 years 7 months
webmarketingroi/optimizely-x-coding-standards
May 2017 - Apr 2019
Contributions:21 pushes, 1 branch in 1 year 10 months
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