James White is a Staff Product Manager based in London with a decade of experience at the intersection of data, analytics, and product management, driving ARR growth through customer- and data-driven strategies. He has led teams across Fortune 500s and high-growth startups, shipping 0→1 B2B platforms as well as enterprise-grade data infrastructure, ETL/ELT pipelines, and Kafka-based streaming systems. Known for turning complex customer problems into scalable solutions, he blends technical fluency with GTM and sales enablement to translate engineering possibilities into measurable business outcomes. As a proven conference speaker and product evangelist, he excels at product discovery and enabling developer adoption of data platforms and observability tooling. His background spans hands-on analytics roles at Expedia and DAZN through senior product leadership at Conduktor and now Directus, reflecting a rare mix of practitioner analytics and strategic product leadership. Off-stage he describes himself as an “occasional cowboy builder,” signaling a pragmatic, maker-oriented approach to product work.
6 years of coding experience
8 years of employment as a software developer
Bachelor of Science (BSc) Computer Science with Security & Forensics, Computer Science, 1st Class Honours, Bachelor of Science (BSc) Computer Science with Security & Forensics, Computer Science, 1st Class Honours at Cardiff University / Prifysgol Caerdydd
Contributions:4 reviews, 7 PRs, 7 pushes in 6 months
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