Summary
Jamie Lee is a growth-focused eCommerce founder and CEO with 11+ years of experience driving over $1.5B in revenue across 20+ DTC and Amazon-first brands. She has led transformational P&Ls and teams at Nike, Walmart Grocery, Vital Proteins and Everlane—doubling Nike apparel eCom to $1B and helping Vital Proteins scale into a Nestlé acquisition. Jamie combines hands-on product and marketplace execution (Amazon + DTC) with curriculum design and public teaching, including a top-rated Maven eCommerce course and product management lectures at Ziplines. Her playbook blends test-and-learn growth experiments, lifecycle/retention engineering, and commercial operating models that prioritize long-term value over short-term hacks. As an advisor and fractional GM she helps 7–8 figure brands break growth ceilings by aligning channels, optimizing CAC/LTV, and right-sizing tech and agency stacks. Less obvious: she pairs enterprise-scale transformation experience with startup mentorship, bringing both institutional rigor and scrappy execution to founders and private equity portfolio teams.
11 years of coding experience
8 years of employment as a software developer
Master of Business Administration (MBA), Master of Business Administration (MBA) at University of California, Berkeley, Haas School of Business
B.S., Business Administration, Concentrations: Strategic Management, Entrepreneurship; Communication Minor, B.S., Business Administration, Concentrations: Strategic Management, Entrepreneurship; Communication Minor at USC Marshall School of Business
Chinese, French, Tagalog