Summary
Jan Velthoven is a seasoned digital strategist and Business Agility Coach with two decades of experience at the intersection of architecture, product discovery and agile transformation. He helps organisations turn strategy into validated roadmaps and tangible product concepts, deploying methods like Strategyzer Value Proposition Design to align business, IT and product development. Jan blends hands-on IT architecture and API/domain modelling with facilitation and coaching, enabling teams to move faster while preserving delivery quality and customer value. He’s operated across more than 50 organisations—including bol.com, Philips, HEMA and T-Mobile—frequently stepping in as interim product leader to stabilise high-ambiguity initiatives. Outside client work he runs Product Facilitator, delivering workshops and training that fuse technical rigor with practical product discovery skills. An avid maker and cyclist, he pairs a technical background in electronics and software with a pragmatic focus on outcomes and team energy.
9 years of coding experience
11 years of employment as a software developer
Diploma Masterclass E-business en E-commerce, Masterclass E-business and E-commerce, Diploma Masterclass E-business en E-commerce, Masterclass E-business and E-commerce at NCOI Opleidingen
MTS, Electronica, MTS, Electronica at Crabeth College
HIO, Grafimedia Technology, HIO, Grafimedia Technology at Rotterdam University of Applied Sciences