Summary
Jan Von Der Lage is a growth-focused marketing executive with 20+ years driving revenue and transformation across Fortune 500 tech firms, mid-market challengers and scale-ups, currently leading Growth Marketing & GTM at Spire. He blends strategic vision with hands-on execution—aligning product, sales and marketing to accelerate pipeline velocity in complex B2B and GovTech environments. A people-first leader, Jan reorganizes teams and MarTech stacks to create KPI-driven cultures that deliver measurable ROI, including multi-million revenue campaigns with rapid payback. He has deep channel and partner experience, having activated hundreds of global partners and built C-level alliances at Cisco and Webex. Notably, Jan has embedded AI-powered personalization and predictive targeting into enterprise marketing operations to boost performance and shorten sales cycles. Based in Germany, he combines creativity, resilience and operational rigor to turn marketing into a true business driver.
10 years of coding experience
6 years of employment as a software developer
Business Administration, Business Administration at University of Applied Science Nuremberg
Eduction unit - advanced course, Eduction unit - advanced course at USC Marshall School of Business
Business Administration Honours, Business Administration Honours at Stellenbosch University/Universiteit Stellenbosch
Dipl. Kfm. / Bachelor of Business Administration International Business Finance Marketing and Consumer Behavior, Dipl. Kfm. / Bachelor of Business Administration International Business Finance Marketing and Consumer Behavior at International Business School Groningen
English, German