Jana Volkova is a product marketing manager with 10 years’ experience building GTM strategies for SaaS and travel-tech products, currently shaping product marketing at Semrush from Berlin. Her career spans fast-growing developer-focused companies and enterprise travel platforms, where she led launches, platform rebrands, and cross-functional campaigns that connect product, engineering and sales. At HRS she helped define Lodging-as-a-Service and Crew & Passenger Solutions, translating complex B2B workflows into clear value propositions that drive adoption. Earlier roles at ArangoDB gave her hands-on experience with developer communities, cloud launches, website UX and analytics-driven demand generation. She combines strategic planning and executional rigor with a knack for coordinating distributed teams and community events—skills rooted in her conference-organizing and multilingual marketing background. Known for turning technical detail into compelling copy, she brings a practical mix of product empathy and measurable marketing impact.
10 years of coding experience
10 years of employment as a software developer
Russian native School, Russian native School at Riga Secondary School №71
BA (Hons), Public Relations and Communication, Second Class, First Division (equivalent to 1.7 German system), BA (Hons), Public Relations and Communication, Second Class, First Division (equivalent to 1.7 German system) at Southampton Solent University
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Jana Volkova - Product Marketing Manager at Semrush