Jared Novack is a seasoned technology and product leader with 13 years of experience building digital agencies, open-source tooling, and newsroom innovation from Boston. As co-founder and former COO/CFO of Upstatement he scaled the firm to a 50-person team and managed a $10M+ P&L while delivering award-winning large-scale responsive sites for clients like ESPN, Harvard, and Microsoft. He’s the creator and long-time maintainer of Timber, a popular WordPress templating system with 5,000 GitHub stars, 2M+ downloads and enterprise adopters including the Obama Foundation and Spotify. Jared blends hands-on engineering—refactoring PHP/Twig code and shipping full-stack Timber starter themes—with executive leadership, legal/financial ops, and product strategy. He also moved quickly from idea to product during crises, co-founding Allpass to deliver a COVID safety SaaS and previously pioneering interactive newsroom tools at the Boston Globe. That mix of designer-developer sensibility, open-source stewardship, and operational rigor characterizes his pragmatic approach to building sustainable digital products and teams.
The "_s" for Timber: a dead-simple theme that you can build anything from
Role in this project:
Full-stack Developer
Contributions:3 releases, 1 review, 128 commits in 7 years 5 months
Contributions summary:Jared contributed significantly to the development of a Timber-based WordPress theme. They added core theme files, including template structures (base.twig, single.twig, archive.php), functions, and configuration files, setting the foundation for the theme's functionality. The user also integrated testing frameworks and updated dependencies to ensure theme stability and compatibility. Further contributions involve creating the main menu layout, human's text and pagination features, which enhances the user interface and overall theme design.
Create WordPress themes with beautiful OOP code and the Twig Template Engine
Role in this project:
Back-end Developer
Contributions:97 releases, 117 reviews, 3983 commits in 10 years
Contributions summary:Jared primarily worked on refactoring and improving existing functionality in the PHP-based WordPress Timber framework. Their commits involved modifying and enhancing existing classes like Post and Twig, and test cases in the tests folder. The changes also include improvements to existing filter functions and fixes to ensure functionality.
template-enginetwigwordpressphptimber
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