Summary
Jason Daniel is a seasoned marketing executive with 8+ years of leadership experience shaping brands across beverages and hospitality, now serving as Chief Marketing Officer at Foley Family Wines & Spirits. He has led global and portfolio marketing for major spirits and brewing companies—driving growth for whiskey and vodka portfolios at Campari and steering rebrands and multi-taproom strategies for craft brewing groups. Known for marrying data-informed strategy with creative repositioning, he led the revival of century-old Dixie Beer and scaled SKYY Vodka’s flavored franchise to sustained double-digit growth. Based in Santa Rosa, he blends C-suite brand stewardship with hands-on experimentation, currently expanding his technical toolkit through Python coursework to better connect marketing analytics and activation. His cross-category experience spans premium wine, spirits and consumer goods, giving him a rare ability to translate heritage brands into contemporary, revenue-driving stories. Colleague-tested and results-focused, he specializes in portfolio optimization, post-acquisition integrations, and turning legacy equity into modern market momentum.
8 years of coding experience
7 years of employment as a software developer
MBA Marketing, MBA Marketing at University of California, Berkeley
BA Cum Laude Broadcast Communications, BA Cum Laude Broadcast Communications at Loyola University New Orleans