Jason Fan is a founder and CEO with a decade of product and startup experience who built Forma to modernize employee benefits into a flexible, global platform used by 500+ leading brands. He combines product-first instincts (earlier roles at Comfylife drove rapid revenue growth and conversion improvements) with hands-on operational leadership to scale offerings like Lifestyle Spending Accounts and pre-tax benefits across 110+ countries. Under his direction Forma maintains industry-leading satisfaction metrics (97% retention, 98% CSAT, 75+ NPS) and supports millions of employees, demonstrating both product-market fit and delivery rigor. Jason’s background in materials science from UCLA and time at AngelPad reflect a blend of analytical training and startup acceleration experience. He’s equally comfortable sketching product strategy, writing detailed requirements, and partnering with design and engineering to simplify complex benefits admin. Less obvious: he prioritizes measurable customer outcomes over perks, turning qualitative user needs into quantifiable retention and satisfaction gains.
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