Summary
Jason Hejna is a Lead Hardware Engineer and founder with over a decade of experience designing and shipping market-ready products that span embedded systems, PCB design, robotics, and web development. He has led hardware and R&D efforts at companies from Coca-Cola’s billion-dollar Freestyle business to startups, blending hands-on engineering with product and business strategy. At High Intensity Labs he builds durable, innovative goods end-to-end, and currently drives hardware at sum hydration, focusing on rapid prototyping and iterative, market-driven testing. His background also includes large-scale software and DevOps projects—replatforming major sites and building high-throughput email systems—giving him rare fluency across electrical, mechanical, and software domains. Known for shipping commercially impactful inventions (including a product line that contributed to >$1B in sales) he thrives in small, cross-functional teams that move quickly from concept to production. Based in Atlanta, he pairs entrepreneurial instincts with deep technical craft, often bridging machine vision, Bluetooth, and robotics in novel product work.
12 years of coding experience
16 years of employment as a software developer
Entrepreneurship/Entrepreneurial Studies, Entrepreneurship/Entrepreneurial Studies at University of Michigan
Bachelors of Computer Science Computer Science, Bachelors of Computer Science Computer Science at College of Engineering and Applied Sciences at Western Michigan University
Engineer’s Degree Computer Science, Engineer’s Degree Computer Science at Western Michigan University