Jason Hsu
Head Of Growth & Marketing at Yei Finance
New York, New York, United States
Summary
👤
Senior🎓
Top SchoolJason Hsu is a growth and marketing leader with 11 years of experience building go-to-market motion, product ops, and web3 community ecosystems from New York. He has led growth at crypto-native companies including ADX Labs, Alpaca, BitMart, and startups he co-founded, driving initiatives that produced the largest historical raise on GemPad, 7k+ engaged community growth, and over $1M in annual burn reduction. Jason blends technical product sensibilities (CMS, analytics, HubSpot/Zendesk automation) with hands-on crypto marketing—launching grant and ambassador programs, token listing operations, and sponsorships that delivered measurable ROIs at industry events. He is equally comfortable mapping L1 roadmaps and onboarding exchanges/custodians as he is running creative NFT and metaverse campaigns, reflecting a rare mix of operator grit and web3-native marketing craft. A USC CS + Business graduate and Berkeley Blockchain Xcelerator alum, he often bridges US market strategies for global crypto projects—an advantage rooted in both product ops and community-first growth playbooks.
11 years of coding experience
6 years of employment as a software developer
Bachelor of Science - BS Computer Science Business Administration, Bachelor of Science - BS Computer Science Business Administration at University of Southern CaliforniaBerkeley Blockchain Xcelerator, Berkeley Blockchain Xcelerator at University of California, Berkeley
English, Chinese
Github Skills (6)
ethereum9
metadata9
evm9
instagram4
golang3
go1
Programming languages (2)
Github contributions (5)
thejasonhsu/Zendesk
Feb 2019 - Mar 2021
Contributions:27 pushes, 1 branch in 2 years 1 month
thejasonhsu/Exercises
Apr 2015 - Oct 2018
Contributions:10 pushes, 1 branch in 3 years 7 months
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