Summary
Jasper Soetendal is a seasoned partner and full-stack product builder with 13+ years of experience operating at the intersection of business strategy and software development. He co-founded Copaan and leads innovation work at Braxwell, routinely translating executive visions into working prototypes, webapps and realistic roadmaps rather than just reports. His expertise spans open data, data strategy, visualization and hands-on programming (HTML5, JS/Angular, PHP), and he has shaped public-sector data efforts like Amsterdam’s Open Data programme and the Smart Mobility MRA. Jasper helped design the initial data structure behind the Dutch Coronadashboard and has steered multidisciplinary teams through complex data-to-product transformations. Colleagues value him as a connector who speaks both director-level strategy and developer-level implementation, thriving on structured problem solving and clear visualizations. Outside consultancy he creates puzzles and publishes work for broader audiences, a hint at his appetite for playful but rigorous design.
13 years of coding experience
13 years of employment as a software developer
Master Business Computer Science, Master Business Computer Science at Vrije Universiteit Amsterdam (VU Amsterdam)
VWO Nederlands Engels Wiskunde A Wiskunde B Natuurkunde Scheikunde Economie I, VWO Nederlands Engels Wiskunde A Wiskunde B Natuurkunde Scheikunde Economie I at Eckart College Eindhoven