Jay El-kaake
Co-Founder at Osello
Waterloo, Ontario, Canada
Summary
🤩
Rockstar🎓
Top SchoolJay El-kaake is a seasoned entrepreneur and software engineer with 14 years of experience building and scaling eCommerce technologies, currently co-founding Osello to apply AI agents that automate marketplace listings. He previously founded and led Fera and Smile.io, bringing product and go-to-market expertise across Shopify, BigCommerce, Wix and Magento ecosystems, and has hands-on engineering roots from roles at BigCommerce and early startups. With a Software Engineering degree from Waterloo and an MBA from Ivey, he blends technical depth with strategic business leadership and a track record of exits and board roles. Notably, his career repeatedly bridges product, engineering and ops—turning merchant-focused insights into platform businesses that reduce friction for online sellers.
14 years of coding experience
16 years of employment as a software developer
Master of Business Administration (M.B.A.), Master of Business Administration (M.B.A.) at Ivey Business School at Western UniversityBachelor’s Degree Software Engineering, Bachelor’s Degree Software Engineering at University of Waterloo
Spanish
Stackoverflow
647reputation
136kreached
9answers
1question
Github Skills (139)
perplexity10
dialog10
sweetalert10
toast10
dependency-free10
zero-dependencies10
shopify-app10
confirm10
xai10
popup10
chrome-extension10
lightbox10
prompt9
ai-agent9
chatgpt9
Programming languages (9)
Github contributions (5)
feracommerce/fera-api-ruby
Jul 2022 - Dec 2022
Contributions:24 commits, 21 pushes, 1 branch in 4 months
jayelkaake/sidekiq-heartbeat_monitor
May 2019 - Jun 2021
Contributions:15 commits, 18 pushes, 1 branch in 2 years 1 month
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