Jay Schwartz is a marketing automation executive with nine years of hands-on experience building revenue-driving MarTech stacks and leading teams to operationalize them. Currently VP of Marketing Automation at Qualified Digital, he architects integrations, data governance, and scalable processes that translate marketing strategy into measurable business outcomes. His background spans senior consulting roles at BDO and Adobe-focused solution architecture, where he led platform audits, vendor selection, and compliance with GDPR/CCPA-era privacy rules. Known for lifting deliverability and conversion metrics through applied analytics and pragmatic automation, he combines behavioral psychology insight with technical fluency to optimize customer journeys. Based in San Antonio, he blends agency agility with enterprise rigor, often teaching cross-functional teams to get more from existing platforms rather than chasing point solutions. An uncommon strength is his ability to spot and remove tech overlap to reduce debt while unlocking new revenue streams.
8 years of coding experience
4 years of employment as a software developer
Bachelor’s Degree Behavioral Psychology, Bachelor’s Degree Behavioral Psychology at Rutgers University
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Jay Schwartz - Vice President, Marketing Automation