Summary
Jed Xu is a Multi-Channel Program Manager with 12 years of experience blending CRM, digital marketing, web analytics and data-driven consulting to help brands turn audience insight into measurable growth. He has led analytics teams and implemented end-to-end measurement frameworks for major clients across advertising and technology, then translated those learnings into DMP, CRM and multi-channel campaign strategies at Acxiom. Known as a reliable “problem terminator,” Jed combines hands-on tracking and tagging expertise with strategic product evangelism—seeding new capabilities into client operations and building repeatable best practices. He co-founded a web analytics startup early in his career and has deep experience across ecommerce, campaign attribution, and user journey optimization for global brands. Based in Shanghai, he brings both agency rigor and in-house product experience, uniquely comfortable working between technical implementers and business stakeholders.
11 years of coding experience
Bachelor, Advertising, Bachelor, Advertising at Jilin University
Chinese, English