Summary
Jeff Anderson is a seasoned UX and product design leader with nine years of focused experience building design systems, product visualization, motion, and visual design across consumer and emerging AI-driven products. Currently Head of UI/UX Design at PassiveLogic and formerly Director of Design Systems at Roku, he combines big-picture strategy with pixel-level craftsmanship—comfortable both leading teams and shipping detailed visual work. He has a proven track record designing platform-level experiences, from Roku OS to the first platforms for autonomous buildings, and emphasizes design grounded in data and research. Based in Salt Lake City, he balances consulting and personal projects through his studio, bringing both hands-on execution and systems thinking to 0→1 and scale efforts. A less obvious strength is his fluency in motion and product visualization, which he uses to communicate future concepts and align cross-functional stakeholders.
9 years of coding experience
9 years of employment as a software developer
BFA Computer Arts, BFA Computer Arts at Academy of Art University
BFA Computer Arts/New Media, BFA Computer Arts/New Media at Academy of Art College