Jeff Boichuk
Assistant Professor Of Marketing at Ivey Business School at Western University
Ontario, Canada
Summary
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Senior🎓
Top SchoolJeff Boichuk is an Assistant Professor of Marketing at Western University's Ivey Business School with nine years of academic and consulting experience focused on B2B marketing, marketing analytics, salesforce effectiveness, and sustainability. He blends rigorous, published research in top journals with real-world engagement, investigating why salespeople use hard-sell tactics, misread customer interest, and how firms reshape sales expectations under earnings pressure. Prior to academia he consulted at ZS Associates and held faculty and postdoctoral roles at the University of Virginia and Darden, giving him a practitioner-informed perspective on organizational sales challenges. Based in Ontario, Canada, he is driven by the view that business should optimize collective value, and his work often reveals subtle behavioral drivers behind sales outcomes that managers routinely overlook.
9 years of coding experience
8 years of employment as a software developer
Ph.D., Marketing, Ph.D., Marketing at University of HoustonMaster of Science (M.S.), Marketing, Master of Science (M.S.), Marketing at Brock University
Github Skills (9)
knitr10
science10
bookdown10
rstudio10
data-science10
r10
machine-learning9
retail2
fable1
Programming languages (1)
Github contributions (5)
jeffboichuk/ice-marketing
Aug 2019 - Nov 2022
Contributions:87 pushes, 1 branch in 3 years 3 months
GCOM7140/class-sessions
Feb 2019 - Apr 2019
Contributions:68 commits, 23 pushes in 2 months
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