Jeff Branson
Senior Software Engineer at Adobe
Missouri, United States
Summary
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SeniorJeff Branson is a Senior Software Engineer based in Missouri with five years of experience specializing in web analytics implementation and enterprise digital marketing solutions. He has partnered with clients across telecom, high tech, healthcare, retail, media, and finance to maximize value from analytics platforms, with deep expertise in Adobe Analytics, tag management, and JavaScript. At Adobe he focuses on backend improvements to schema validation and generation for the Experience Data Model, streamlining XDM processing through refactors and new tooling. Jeff combines hands-on engineering with analytics strategy, turning complex tracking requirements into efficient, auditable implementations. He is driven by a passion for efficiency and pragmatic automation, often bridging the gap between analytics teams and engineering to deliver measurable business outcomes.
5 years of coding experience
Github Skills (10)
data-modeling10
javascript10
json-schema10
nodejs9
shell8
script8
sh8
scripting8
data-structure7
data-structures7
Programming languages (2)
Github contributions (5)
adobe/xdm
Oct 2020 - Jul 2021
Experience Data Model
Role in this project:
Back-end Developer
Back-end DeveloperContributions:52 reviews, 233 commits, 88 PRs in 9 months
Contributions summary:Jeff's primary contributions focused on modifying and enhancing the XDM (Experience Data Model) validation and generation scripts. They made changes to the `xedConverter.js` file, including refactoring code for resolving conflicts and handling different data types. Furthermore, they implemented new scripts such as `uberIndustrySchemaGen.js`, and modified existing ones, such as `uberSchemaGen.js` and the validation shell scripts, to include new features and improvements. These changes suggest a focus on streamlining schema processing and validation processes within the XDM ecosystem.
schematrondata-experienceadobe-experience-manageradobedata-models
jbranson000/xdm
Oct 2020 - Jul 2021
Experience Data Model
Contributions:371 pushes, 61 branches in 9 months
data-experienceimpressmodeling-tooldata-model
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