Jeff Macdonald
Director, Innovation And Technology
Richmond, Virginia, United States
Summary
👤
Senior🎓
Top SchoolJeff Macdonald is a director-level innovation and technology leader with 13 years of experience translating emerging AI and digital tools into memorable advertising and brand experiences from Richmond, VA. He has led AI labs and social innovation at agencies like Mekanism and now guides product and technical strategy at Movers+Shakers while teaching experience design at VCU Brandcenter. Jeff blends hands-on prototyping and strategic POVs—moving projects from concept and wireframes to client-facing prototypes and production—and is comfortable presenting technical solutions to creative teams and stakeholders. He’s particularly adept at imagining non-advertising brand experiences and product innovations that expand communication beyond traditional campaigns. An educator as well as practitioner, he brings a rare mix of academic teaching, agency innovation leadership, and practical execution to help brands experiment with next‑gen communication technologies.
12 years of coding experience
4 years of employment as a software developer
M.S., Creative Technology, M.S., Creative Technology at Virginia Commonwealth University
Github Skills (7)
cursor6
agent4
figma4
agentic-ai2
ai2
collaboration1
agentic1
Programming languages (2)
Github contributions (5)
VCUBrandcenter/XD-Toolbox
Aug 2015 - Jan 2021
A list of tools for Experience Designers.
Contributions:101 commits, 14 PRs, 87 pushes in 5 years 5 months
designers
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