Jeff Poole is the founder and owner of The Fine Wine Delivery Company, pioneering New Zealand’s first interactive wine website in 1998 and building a 25-year retail business grounded in rigorous tasting standards and customer trust. He blends deep beverage expertise with practical AI innovation—partnering with IBM and Spacetime to create natural-language search, flavour wheels, and a guided avatar “Virtual Jeff” that personalize selections from a 2,000-item catalog. His systems drive higher retention and basket spend by enabling customers to shop by flavour style rather than price, and he’s preparing to license these ERP-compatible personalization solutions globally. Less obvious: his product thinking treats each grape as a unique data model, enabling dynamic curated mixes and real-time prompts when new wines match a customer’s profile.
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