Jeff Yokum
Sr. Director DTC Technology at New Balance
Greater St. Louis United States
Summary
👤
Senior🎓
Top SchoolJeff Yokum is a seasoned technology leader with 13+ years building intelligence-driven commerce platforms and scaling DTC systems at global brands. As Sr. Director of DTC Technology at New Balance, he has led eCommerce and customer experience initiatives since 2014, translating product and market needs into reliable, high-throughput platforms. His background spans hands-on systems and web development through management roles at CenturyLink/Savvis and entrepreneurial IT services, giving him comfort with both legacy ops and modern digital commerce. Jeff blends technical depth in web and systems engineering with strategic delivery skills, prioritizing measurable business outcomes and operational resilience. Based in Greater St. Louis, he pairs a Computer Information Systems education with a practical, start-to-scale mindset that helps align engineering, product, and marketing teams. Notably, his career shows steady progression from PC support and systems programming into senior eCommerce leadership, evidencing deep institutional knowledge of platform evolution.
13 years of coding experience
13 years of employment as a software developer
Mechanical Engineering, Mechanical Engineering at Louisiana Tech UniversityComputer Information Systems, Computer Information Systems at University of Louisiana Monroe
Github Skills (16)
pytorch10
drupal-module9
marketo9
stable-diffusion9
health8
drupal7
api6
php6
flarum5
graph5
client-library4
oauth2-client4
authentication4
behat4
mink3
Programming languages (2)
Github contributions (5)
MarketoMA/marketo_ma
Mar 2013 - Nov 2016
Contributions:252 commits, 16 PRs, 190 pushes in 3 years 8 months
phpdrupaldrupal-modulemarketo
jyokum/healthgraph
Nov 2013 - Jan 2014
PHP client for the RunKeeper Health Graph API
Contributions:51 commits in 1 month
apirunkeeperphp-clienthealthphp
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