Jefferson Rabb

Chief Product Officer at Business Insider

New York, New York, United States
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Summary

🤩
Rockstar
🎓
Top School
Jefferson Rabb is a product and engineering leader with a decade of experience building digital news and publishing platforms, now serving as Chief Product Officer at Business Insider. He previously scaled product and engineering teams at The Atlantic, rising from VP of Engineering to SVP and CPO, and led Automattic’s Newspack team to improve WordPress-based publishing for newsrooms. A founder and former CTO of The Atavist, he combines entrepreneurial instincts with hands-on backend development—his open-source contributions include enhancing Automattic’s widely used Jetpack plugin by adding and hardening REST API support for map integrations. Based in New York, he blends editorial product sensitivity with robust technical stewardship, prioritizing reliable APIs and data-driven product decisions. Trained in music and politics at Oberlin, he brings a multidisciplinary perspective that informs user-centric, narrative-driven product strategies.
code10 years of coding experience
job16 years of employment as a software developer
bookBachelor's degree Music Politics, Bachelor's degree Music Politics at Oberlin College
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Github Skills (10)

wordpress10
rest-api10
php10
map-box10
api-design10
mapbox-gl10
plugin10
google-map9
google-maps9
phpcs8

Programming languages (4)

TypeScriptJavaScriptPHPHTML

Github contributions (5)

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Automattic/jetpack

Oct 2018 - Nov 2019

Security, performance, marketing, and design tools — Jetpack is made by WordPress experts to make WP sites safer and faster, and help you grow your traffic.
Role in this project:
userBack-end Developer
Contributions:62 commits, 35 PRs, 135 pushes in 1 year
Contributions summary:Jefferson's primary focus was on enhancing the Jetpack plugin's functionality by implementing and refining REST API endpoints. They introduced a REST API to manage and validate Google Maps and Mapbox API keys. The user refactored existing code to use Jetpack's options management system, improved API key validation, and standardized API responses. Their work also included general code formatting improvements.
reactexpertswordpressphpsecurity
Atavist/developer

Jul 2015 - Feb 2017

Contributions:19 commits, 18 pushes in 1 year 7 months
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Jefferson Rabb - Chief Product Officer at Business Insider