Summary
Jeffrey Chang is a product leader and marketer with 15 years of experience bringing consumer media products from concept to scale, currently shaping product at Adobe in San Francisco. He has led cross-platform living-room experiences and growth programs at Vudu and Disney Streaming, blending strategic vision with hands-on execution in fast-paced, ambiguous environments. Jeffrey excels at aligning engineering, content, and merchandising to drive experimentation, personalization, and measurable revenue gains—having reintroduced A/B testing and launched new business lines like Blu-ray/DVD sales with multi-million dollar impact. His background spans product marketing, analytics, and international brand strategy, supported by an MBA from Yale and fluency in Mandarin from study in Taiwan. Known for clear cross-organizational communication, he moves fluidly between creative and analytical work, often stepping into copywriting, growth modeling, or operational integration as needed. A detail others might miss: he has repeatedly acted as a stabilizing force during reorganizations, restructuring teams and processes to transform chaotic change into repeatable product outcomes.
10 years of coding experience
12 years of employment as a software developer
MBA, Marketing, Strategy, MBA, Marketing, Strategy at Yale University - Yale School of Management
Bachelor of Arts (B.A.), Economics & Chinese Literature, Bachelor of Arts (B.A.), Economics & Chinese Literature at University of Michigan College of Literature, Science, and the Arts
Certificate of Study, Mandarin, Certificate of Study, Mandarin at National Taiwan Normal University
Chinese, Mandarin, English