Summary
Jeffrey Parks is a data science and analytics leader with 12 years of experience building and scaling analytics teams and ML-driven products across agencies and enterprise brands. Currently Sr. Director of Marketing Science at OMD after senior analytics roles at Samsung, Zenith, Merkle and Tinuiti, he combines hands-on technical proficiency in advanced analytics and big data with a proven ability to partner with GTM leaders to drive measurable business outcomes. He has a track record of founding analytics practices and owning product vision, roadmaps and data governance while delivering models and systems for clients like Lululemon, TikTok, Lilly and L'Oréal. Jeffrey pairs an MBA with an MS in Data Science, blending strategic commercial judgment with rigorous technical execution. Known for translating complex data insights into actionable marketing strategies, he often focuses on operationalizing ML into production rather than just prototyping—a capability that accelerates real revenue impact.
12 years of coding experience
4 years of employment as a software developer
MBA, MBA at Temple University
Master of Science - MS Data Science, Master of Science - MS Data Science at The City University of New York