Summary
Jelena Krmar is a product designer and former mobile/web developer with over a decade of experience turning technical complexity into user-centered products. With a background in Swift, PHP and a MSc in Signal Processing and Automation Engineering, she bridges engineering, UX and product strategy to deliver practical, business-aligned solutions. She has led teams and roadmaps as Product Owner and Product Manager at Byteout and FishingBooker, shaping features from research and wireframes to prototypes and launches. Now freelancing, she focuses on information architecture and product strategy while remaining open to full-time roles that leverage her technical chops and product vision. Colleagues describe her strength as making trade-offs visible and actionable—translating stakeholder needs into buildable, testable designs. Based in Belgrade, she combines hands-on coding experience with facilitation skills gained running workshops and mentoring during her academic and professional career.
10 years of coding experience
12 years of employment as a software developer
Master of Science (M.Sc.), Signal Processing and Automation Engineering, Master of Science (M.Sc.), Signal Processing and Automation Engineering at School of Electrical Engineering, University of Belgrade
Gimnazija "Stevan Puzić" Ruma
English, German, Russian, Serbian, Spanish