Jen-lars Brannstrom is the founder of RTB.Cat with 21 years in direct-response and performance advertising and over a decade focused on programmatic media buying. Based in Israel, he helps advertisers access premium inventory and designs ROI-driven strategic buying and RTB solutions tailored to performance goals. He combines hands-on media-buying expertise with a consultative approach that translates complex auction mechanics into practical buying strategies. Known for marrying data-first decision making with creative ad placement, he often surfaces unconventional inventory opportunities that improve campaign efficiency.
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