Summary
Jenna Xu is a freelance fractional product design lead based in New York who specializes in 0-to-1 product development for early-stage startups, with a strong focus on AI-enabled, behavior-changing technology. With 9 years of professional experience and over 13 years as a design generalist with full-stack technical chops, she bridges product strategy, user research, and engineering to launch MVPs, establish design systems, and boost user activation and retention. She co-founded Docbotic and served as Chief Product Officer, leading clinical collaborations and iterative design that produced high-engagement, trial-backed conversational mental health interventions used by thousands worldwide. Comfortable as the first or sole designer, Jenna thrives in interdisciplinary teams and gets energy from collaborating with technical experts to solve hard problems. Her background includes an M.S. from NYU’s ITP and a track record across digital health and editorial design, reflecting a rare mix of clinical product rigor and polished creative craft.
9 years of coding experience
6 years of employment as a software developer
University of Michigan
Masters Interactive Telecommunications Program (ITP), Masters Interactive Telecommunications Program (ITP) at New York University
BFA Visual Communication Design, BFA Visual Communication Design at School of the Art Institute of Chicago