Summary
Jennifer Carmen is a Digital Analytics Consultant and systems engineer from Peru with 8 years of experience combining front-end development, growth hacking and data-driven CRO to boost product conversions and business outcomes. She leads GA4 migrations, GTM implementations and dashboarding while coordinating cross-functional squads—achieving measurable results like a 30% checkout lift and 40% improvement in conversion measurement efficiency. Comfortable with SQL, Dynatrace, Mouseflow and A/B testing tools, she bridges analytics, UX and engineering to turn insights into prioritized roadmaps and rapid experiments. Her background as a front-end developer gives her a practical advantage in implementing tagging, custom experiments and performance-minded solutions that reduce implementation time by up to half. Pragmatic and results-oriented, she pairs technical execution with stakeholder communication to deliver high-impact improvements for commercial teams.
8 years of coding experience
2 years of employment as a software developer
Front-end Developer, Desarrollo de páginas web, contenido digital/multimedia y recursos informáticos, Front-end Developer, Desarrollo de páginas web, contenido digital/multimedia y recursos informáticos at Laboratoria
Idioma Ingles, Enseñanza de inglés como lengua extranjera, Idioma Ingles, Enseñanza de inglés como lengua extranjera at International Company Education
Computación e informática, Computación e informática at Instituto Alas Peruanas
Ingeniería de Sistemas e Informática, Ingeniería de Sistemas e Informática at UTP Universidad Tecnológica del Perú