Summary
Jennifer Feng is a seasoned PR and communications leader with over 10 years' experience shaping corporate reputation, brand and event strategies for major employers in Shanghai, currently serving as PR Director at 51job. She combines newsroom discipline from her years as a senior business journalist with hands-on corporate PR execution—managing media relations, crisis communications, executive messaging and integrated campaigns across marketing, HR and risk functions. Bilingual in Chinese and English, she excels at cross-cultural communication and stakeholder coordination, having led campus recruiting projects and high-profile press initiatives that reinforce product and employer branding. A pragmatic manager and skilled writer/editor, she pairs creative campaign development with advanced proficiency in tools from PowerPoint to Photoshop. Less obvious: her background in journalism generated measurable commercial impact—publishing supplements that attracted substantial advertising revenue and driving content picked up across Shanghai media. Jennifer holds an MBA in Marketing from Fudan and a BA in Chinese Literature, blending strategic marketing acumen with strong storytelling.
10 years of coding experience
MBA, Marketing Management, MBA, Marketing Management at Fudan University
BA, Chinese Literature & Language, BA, Chinese Literature & Language at Shanghai University
English