Summary
Jennifer White is a senior communications leader with eight years of experience translating strategic vision into multi-channel content and lifecycle engagement that drives subscriptions and measurable ROI. At LiveOne she directs brand and communications across apps, web, TV and partner platforms, leading social teams and automations that convert free users to paid subscribers while partnering with development teams in Agile environments. She has a track record of creating co-branded content with major partners like Tesla and Samsung, and of operationalizing CRM, SEO and editorial programs to boost discoverability and retention. Known as a trusted advisor to executives, she combines strategic thinking with hands-on execution—from crisis communications to programming featured app content. Her background launching products and moving messaging platforms (e.g., Braze) reflects a pragmatic, product-oriented approach to communications. Based in San Diego with roots in journalism, she brings a storyteller’s instincts to data-driven marketing and emerging tools including AI-enhanced content workflows.
8 years of coding experience
6 years of employment as a software developer
Bachelor's Degree, Communications and Journalism, Bachelor's Degree, Communications and Journalism at Virginia Wesleyan College