Summary
Jeongjoon Byeon is a Digital CRM Marketing Director based in Greater Paris with over a decade of cross-disciplinary experience in digital marketing, CRM/PRM, website development and localization for international brands. He leads multi-channel CRM and marketing automation strategies for Hyundai Motor France, blending data-driven campaign optimization with hands-on lead generation and KPI-driven ROI analysis. With an MBA from HEC Paris and a background in industrial engineering and business, he combines strategic thinking with technical fluency in C#/JS/TS and practical web development experience. Jeongjoon has built and managed in-house digital teams, overseen CRM ecosystem evolutions, and consistently improved campaign performance and deliverability. His earlier localization and project-management roles at Lionbridge and agency experience in Korea give him uncommon fluency in cross-cultural product launches and multilingual digital operations. Colleagues describe him as a problem-solver who turns complex international marketing requirements into scalable, measurable programs.
7 years of coding experience
18 years of employment as a software developer
Bachelor's degree, double degree in Industrial Engineering & Business Administration, Bachelor's degree, double degree in Industrial Engineering & Business Administration at Hanyang University
MBA, Strategy and Digital Business, MBA, Strategy and Digital Business at HEC Paris
English, French, Korean